Marketing Director
Marketing Director
Posted on :
12-06-2024
Employer Active
1 Vacancy
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Job Description
Job Description:
The Director of Marketing is responsible for planning directing and overseeing the implementation and direction of effective marketing programs that support assigned business solutions. The ideal candidate will also have practical working experience in brand development positioning and messaging. The candidate will also develop and oversee the execution of digital activity including email paid and organic advertising and ecommerce activity.
Responsibilities:
- Oversees marketing communications that support assigned products and solutions includes positioning branding advertising articles trade shows seminar and event collateral materials website design and content either directly or on an outsourced basis.
- Oversees product marketing including competitive analysis product launch management sales tools competitive analysis and general sales support.
- Collaborates with key partners crossfunctionally to lead initiatives supporting existing business and new initiatives and product launches.
- Develops and executes marketing plans to increase brand awareness in a creative and comprehensive way.
- Provides input on developing operational systems and processes that ensure consistent efficient measurable and reproducible results.
- Leads in the expansion of Sonny s digital marketing footprint including paid and organic digital media email marketing blog and content marketing lead generation lead tracking and management.
- Develop and track metrics and success criteria for all marketing programs and activities across demand generation product marketing channel and partnership marketing campaigns.
- Defines clear roles and responsibilities for the team sets performance expectations defines KPIs and provides guidance and mentorship to team members.
- Provides strategic and technical leadership to the marketing team ensuring the successful execution of projects and the achievement of business objectives.
- Other Duties as assigned.
- Bachelor s Degree in Marketing required. Master s preferred.
- 6 years directing marketing activities for an organization with similar functions (communications brochure & catalog development digital advertising social media ecommerce tradeshow brand development and product launches).
- Working Knowledge of Marketo (or equivalent) Salesforce Sprout and Wrike.
- Practical experience implementing marketing campaigns measuring effectiveness and reporting results.
- Collaborative worker who can work across marketing functions to drive gotomarket strategies.
- Experience in managing the activities schedules and workloads of staff providing career development coaching technical guidance counseling and performance management as direct reports. Ability to assess staff abilities and training needs and to address performance issues.
- Ability to manage up to the Senior Executive team.
- Ability to plan execute and drive improvement on a continued basis.
- Lead by example evaluating departmental workload requirements and staying late when needed.
- Demonstrate Enthusiasm be a positive and encouraging presence in the office.
The company offers 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match additional medical plans dental vision flex spending account shortterm and longterm disability & life insurance coverage.
EEO Statement
Equal Opportunity Employer
Hire Bright LLC is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race color religion sex age disability marital status familial status sexual orientation pregnancy genetic information gender identity gender expression national origin ancestry citizenship status veteran status and any other legally protected status under federal state or local antidiscrimination laws.
Employment Type
Full Time
Key Skills
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