Marketing Analytics Manager

• Shift: 40 hours per week Monday Friday
  
• Work Location: Hybrid Palo Alto CA
  

• Responsible for developing structured 360 analytics plans in partnership with our strategy media client engagement and web analytics teams to ensure reports/dashboards deliver against the needs of our internal/external partners.
  
• Ensure 360 analytics plans include endtoend focus tying marketing activity to key financial capacity and brand health KPIs to inform decision making.
  
• Define distribution and communication plan for alignment and dissemination of reporting deliverables.
  
• Identify opportunities for testing & experimentation to be integrated into marketing programs develop test plans to increase program performance.
  
• Identify opportunities to further enhance the holistic marketing program reports/dashboards in partnership with the web analytics team.
  
• Leverage analytics models such as marketing mix and attribution to support decisionmaking. Analysis areas include (but not limited to) audience segmentation lifetime value engagement and return on investment.
  
• Support the translation of existing report requirements into workable report templates and manage the transition of existing reporting from manual analytics process to integrated marketing analytics tool such as Tableau Qlik etc. with support from Director of Analytics.
  
• Define workflows and report views in integrated marketing analytics tool to ensure selfservice automated reporting meets the requirements of internal marketing stakeholders.
  
• Ensure internal marketing stakeholders have proper onboarding/training on how to leverage selfservice automated reporting; define and keep up to date onboarding program for marketing reporting for new department hires.
  
• Manage automated reports/dashboards within integrated marketing analytics tool ongoing basis develop new dashboards as needed and identify gaps in our marketing funnel and surface opportunities
  
• This role will support the Director of Analytics in the development of a longterm marketing analytics roadmap.
  

Requirements

• Bachelors degree in a workrelated field/discipline from an accredited college or university.
  

• 7 years of progressive responsibility and directly related work experience.
  

Benefits

• Health/Dental/Vision Insurance
  
• Sick Time Off