Digital Marketing Specialist

• Digital Marketing Specialist (SEO/SEM) responsibilities include:
  

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• Demand Generation and Performance Marketing
  

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
  

• Researching and implementing content recommendations for organic SEO success
  

Job brief

We are looking for a Digital Marketing Specialist (SEO/SEM) to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy link building and keyword strategy to increase rankings on all major search networks. You will also manage all demand generation activities including paid campaigns on social media Google Yahoo and Bing to maximize ROI.

Responsibilities

• Execute tests collect and analyse data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
  

• Track report and analyse website analytics and PPC initiatives and campaigns
  

• Optimize copy and landing pages for search engine marketing.
  

• Perform ongoing keyword discovery expansion and optimization
  

• Research and implement search engine optimization recommendations
  

• Research and analyse competitor tracking and optimization strategy.
  

• Develop and implement link building strategy.
  

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  

• Work with editorial and marketing teams to drive SEO in content creation and content programming
  

• Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords.
  

• Strategize and implement paid marketing activities on social media platforms like LinkedIn to promote products and services.
  

• Implement website tracking (Google Tag Manager Google Analytics Search Console etc) for all clients.