Marketing Executive

Overview

Key responsibilities

• Conducting market research to identify trends opportunities and threats
• Developing and executing integrated marketing campaigns across various channels
• Creating compelling content for marketing materials including website social media and advertisements
• Managing social media platforms and engaging with the audience
• Analyzing marketing data and metrics to measure campaign effectiveness and optimize strategies
• Collaborating with sales and product teams to develop marketing collateral
• Coordinating with external agencies and vendors for marketing activities
• Participating in the development of pricing and positioning strategies
• Assisting in organizing promotional events and trade shows
• Monitoring and staying abreast of industry trends and competitive activities
• Communicating marketing plans campaign results and project recommendations to the management team
• Overseeing the implementation of the marketing strategy and ensuring all marketing efforts adhere to the brand guidelines and standards
• Identifying opportunities for new marketing initiatives and strategies
• Building strong relationships with key stakeholders including customers partners and media contacts
• Contributing to the overall marketing teams success through collaboration innovation and continuous improvement

Required qualifications

• Bachelors degree in Marketing Business Administration or related field
• Proven work experience as a Marketing Executive or similar role
• Demonstrated success in developing and implementing marketing campaigns
• Proficiency in digital marketing tools and platforms including social media management and analytics
• Strong written and verbal communication skills
• Excellent project management and organizational abilities
• Ability to analyze complex data and provide actionable insights
• Proficient in Microsoft Office and marketing software
• Strong creative thinking and problemsolving skills
• Ability to work effectively in a fastpaced dynamic environment
• Uptodate with the latest trends and best practices in marketing
• Ability to work independently and as part of a team
• Attention to detail and a resultsdriven mindset
• Proven ability to manage multiple projects and priorities simultaneously

market research,social media management,content creation,analytical skills,communication,sales