Growth Marketing Manager

Job Description

Role: Growth Marketing Manager

Job Summary:

A Growth Marketing Manager devises and executes strategies to drive business

growth through digital channels that directly drives user acquisition

engagement retention and revenue growth. This role requires a blend of

creativity analytical skills and handson experience in various marketing

channels.

The manager is responsible for analysing campaign data identifying trends and

implementing changes to improve performance. They work closely with cross

functional teams to align marketing efforts with overall business objectives

product launches and content strategies.

The role involves continual testing and refinement of marketing tactics keeping

abreast of the latest digital marketing trends and exploring new channels for

user acquisition and growth.

Key Responsibilities:

Develop and Execute Growth Strategies:

Design implement and manage growth strategies to drive user

acquisition retention and revenue.

Utilize datadriven approaches to identify growth opportunities and

optimize marketing efforts.

Digital Marketing:

Oversee and optimize campaigns across various digital marketing

channels including SEO SEM social media email and content marketing.

Manage performance marketing campaigns on platforms like Google Ads

Facebook Instagram and LinkedIn.

Data Analysis and Reporting:

Analyze marketing data to track performance identify trends and

provide actionable insights.

Create and present regular reports on marketing performance and

growth metrics.

A/B Testing and Experimentation:

Conduct A/B tests to evaluate the effectiveness of different marketing

strategies and tactics.

Implement successful experiments at scale to drive growth.

Customer Journey Optimization:

Map and optimize the customer journey to improve user experience and

conversion rates.

Collaborate with product and UX teams to enhance the user experience.

Collaboration and Leadership:

Work closely with crossfunctional teams including Product Sales and

Customer Success to align growth initiatives with business objectives.

Lead and mentor a team of marketing professionals.

Content Strategy:

Develop and execute a content strategy that supports growth objectives.

Oversee the creation of highquality content that engages and converts

the target audience.

Partnerships and Influencer Marketing:

Identify and build strategic partnerships and influencer relationships to

expand reach and drive growth.

Manage comarketing campaigns and collaborations.

Points can be included:

ROI driven Direct Response marketing strategies that drive the direction

of landing pages websites copy layouts and funnels that are designed to

convert

Strategies with the CEO GM Commercial how to optimise pricing tiers

for growth

Based on audits on the company website focusing on UX UI page

performance and copywriting suggest and execute improvements that

are designed to increase their conversion rate.

Develop monitor and improve live campaigns analyse websites and

funnels and prepare performance analysis reports that identify areas of

opportunity.

Providing reporting to the senior management team against agreed

performance measures and providing insights on strategies and tactics.

Develop and oversee the implementation of growth marketing campaigns

with a focus on content marketing social media marketing and paid

advertising

Develop a unified approach to the company s overall marketing efforts in

collaboration with the social media product and design teams

Create brand marketing campaigns (in collaboration with relevant

internal teams) that will be aimed at increasing brand awareness and

engaging with existing audiences

Work with content marketing team to ensure the company blog social

media accounts and website are continuously updated and optimized to

provide a great user experience

Compile performance reports to brief executive leadership on marketing

initiatives and product performance and provide recommendations on

improvement strategies

Qualifications:

Bachelor s degree in Marketing Business or a related field (Master s

degree preferred).

Proven experience (5 years) in growth marketing or a similar role.

Strong understanding of digital marketing channels tools and best

practices.

Proficiency in marketing analytics tools (e.g. Google Analytics Semrush

AHrefs Shopify).

Experience with A/B testing and datadriven decision making.

Excellent communication leadership and project management skills.

Creative thinker with a passion for innovation and continuous

improvement.

Ability to work in a fastpaced dynamic environment and manage

multiple projects simultaneously.