Social Media Marketing Specialist

• Develop, implement, and manage our social media strategy.

• Define and track important social media KPIs.

• Create, curate, and manage published content (images, video, written) across all social media platforms including Facebook, Instagram, Twitter, Pinterest, and TikTok.

• Collaborate with the Marketing, Sales, and Product Development teams to ensure content is informative and appealing.

• Gather and create visual content (photos and videos) of all arriving products from the brands we work with.

• Organize and execute photo sessions for our own brand products.

• Create and manage advertisements on various social media platforms.

• Monitor and analyze the performance of social media advertisements and make data-driven adjustments to optimize results.

• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

• Monitor SEO and user engagement and suggest content optimization.

• Communicate with industry professionals and influencers via social media to create a strong network.

• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

• Respond to and engage with followers, addressing queries and feedback in a timely and professional manner.

• Stay up-to-date with the latest social media best practices and technologies.

• Use social media marketing tools such as Hootsuite, Buffer, etc.

• Attend educational conferences.