Asst Manager - Product Marketing - Turtlemint
Posted on :
30-05-2024
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1 Vacancy
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Job Description
rofile: Assistant Manager Product Marketing
Experience: 13 years
Location: Mumbai
About Turtlemint: Turtlemint is one of Indias largest Fintech companies. Launched in 2015 Turtlemint works on educating customers and helping them research across all segments of insurance. It also has its own network of advisors who are empowered with all necessary training tools and license to sell insurance and other financial products like Mutual Funds credit cards etc.
Key Responsibilities
Develop and implement comprehensive marketing strategies for our Insurance Tech Products
- Understand Product Success metrics and is able to craft compelling product positioning and messaging.
- Create engaging content (on various retention channels Push Inapp Whatsapp Email etc.) to highlight the benefits of our products and as per compliance regulation.
- Analyse customer segments regularly and suggest offers to influence product adoption and transactions.
- Analyse marketing campaign effectiveness and adjust strategies based on data insights.
- Engage with customers for feedback to refine product and marketing strategies.
Qualifications
13 years of experience in product marketing or retention marketing with a strong preference for app based products.
Demonstrated ability to develop effective marketing strategies using tools like Clevertap MoEngage Webengage or similar.
Proficient in marketing analytics and performance measurement.- Excellent communication skills both written and verbal.
- Bachelors or Masters degree in Marketing Business or related field.
- Ability to thrive in a fastpaced and evolving environment.
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Employment Type
Full Time
Key Skills
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