Social Media Media Buyer

Are you passionate about social media and advertising Do you have a knack for understanding consumer behavior and driving targeted ad campaigns If so we have an exciting opportunity for you as a social media & Media Buyer. AS a social media & Media Buyer you will play a crucial role in developing and executing highly effective social media marketing strategies.

manage the daytoday handling of all social media channels such as LinkedIn Facebook Twitter Pinterest Instagram Tiktok and YouTube adapting content to suit different channels create engaging multimedia content (and/or outsource this effectively) across multiple platforms

1. Create monitor and optimize paid advertising campaigns on social media platforms such as Facebook Instagram Twitter LinkedIn etc.
   
2. Conduct thorough market research to identify target audiences and develop audience segmentation strategies
   
3. Analyze campaign performance data to identify trends and insights for continuous optimization
   
4. Collaborate with the creative team to develop engaging ad content that resonates with the target audience
   
5. Stay uptodate with industry trends and best practices in social media advertising
   
6. Monitor industry competitors advertising strategies and adjust our approach accordingly
   
7. Manage relationships with external vendors or agencies for media buying purposes
   
8. Track and report on key performance indicators (KPIs) to measure the success of campaigns
   

Requirements

1. Prior experience working as a social media & Media Buyer or in a similar role
   
2. Demonstrated expertise in managing paid advertising campaigns across various social media platforms
   
3. Indepth knowledge of social media analytics tools (e.g. Facebook Ads Manager) and ability to interpret data effectively
   
4. A creative mindset with strong copywriting skills to craft compelling ad content
   
5. Analytical skills to analyze campaign performance and optimize ROI
   
6. Excellent communication skills to effectively collaborate with crossfunctional teams and external vendors
   
7. Ability to work in a fastpaced environment and manage multiple projects simultaneously