CRM Manager

Job Summary:

We seek a highly versatile and skilled CRM Manager for a fulltime role. The ideal candidate will have experience working with sports and casino players in the online gambling industry. Your role will involve using your analytical approach to plan execute and report on successful campaigns to the team and the head of the department.

Company Intro:

EveryMatrix is a leading B2B SaaS provider of iGaming software content and services. We provide platform casino sports betting payments and affiliate systems to over 300 customers worldwide. The company is profitable with over EUR 100m in annual revenues and 850 employees in offices across 12 countries in Europe Asia and the US. EveryMatrix was founded in 2008 and remains a founderowned private company.

EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification. EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing marketleading gaming solutions.

The Gaming Managed Services team supports our clients by providing outsourced services across the full scope of online gambling operations. This position will lead the retention marketing for various clients. Devising and executing strategy in collaboration with Affiliate and acquisition marketing teams to provide optimal results for our clients blending creativity and clinical analysis you will play a crucial role in our clients success.

CRM Manager

Responsibilities:

Contribute to the retention marketing for various clients across casino sport and lottery verticals

Plan & execute weekly and monthly retention marketing campaigns for a range of player groups

Build and deploy a variety of promotions and bonuses to secure ongoing player engagement

Monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally

Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives activities and result

Take ownership of relevant regulatory requirements as they relate to online gambling in necessary jurisdictions

Requirements:

Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove Fast Track Emarsys etc.)

Working knowledge of online gambling promotions

Commercial understanding of what success looks like relative to marketing efforts

Fluent English

Ability to coordinate content creation across multiple campaigns

Very nice to have:

Experience in regulated markets

Sportsbookspecific experience

Experience curating campaigns and promotions for VIPs

WorkLife Balance:

• Enjoy 22 annual leave days with the number increasing to 32 after 5 years with the company;
• 10 sick leave days per year (without a doctors note);
• 40% work from home over any 3month period after the first 3 months;
• During the first 3 months 100% work from the office central location near University Square;
• If returning to work soon after having a child 1 year 100% WFH for mothers;
• WFH after the child is born for fathers: 13 weeks of 100% WFH (from the day of the childs birth).

Benefits and Office perks:

• Lunch allowance (130 EUR Net/ month);
• Private Medical Insurance Regina Maria;
• Our own inhouse gym health & wellbeing programs;
• Fruits Tuesday;
• Access to online learning platforms Udemy for Business and OReilly and budget for external training;
• Bookster;
• Massage at work;
• Anniversary gifts;
• Frequent freebar parties annual wholecompany parties (have previously rented our own planes to get everyone together!);
• Fun Corner: Pingpong table PS4 and lots of board games.