Growth Marketing Specialist
Posted on :
17-04-2024
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1 Vacancy
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Job Description
Job Title: Growth Marketing Specialist
Location: Noida
About Employer: One of the fastgrowing dairy brands
Responsibilities:
Customer Acquisition Using Digital Platforms
To attract new customers through various digital channels such as social media search engines display advertising email marketing content marketing etc
Collaborate with external agencies to create compelling campaigns targeting specific audiences.
Utilize analytics tools to monitor the performance of campaigns and optimize them for maximum effectiveness and return on investment (ROI).
Customer Retention
Develop strategies to enhance customer loyalty and reduce churn rates through personalized communication loyalty programs and targeted offers.
Implement customer feedback mechanisms to understand pain points and address them effectively thereby improving overall customer satisfaction and retention.
Work closely with operations teams to ensure a seamless customer experience and resolve issues promptly.
Upselling
Identify opportunities to upsell and crosssell additional products or services to existing customers through targeted marketing campaigns and promotions.
Analyze customer purchase behavior and preferences to recommend relevant products or bundles that align with their needs and interests.
Collaborate with other teams to develop upselling and crossselling strategies that drive incremental revenue growth.
Studying Market Trends
Conduct thorough competitive analysis to understand market dynamics identify key competitors and evaluate their marketing strategies and tactics.
Monitor competitor activities and performance metrics to identify strengths weaknesses opportunities and threats (SWOT) that can inform our own marketing strategy.
Customer Insights and Data Analysis
To extract actionable insights from customer data
Generate reports and dashboards to track key performance indicators (KPIs) related to customer acquisition retention upselling and crossselling and use insights to drive decisionmaking and optimization.
Qualifications:
MBA with relevant experience in Growth marketing/customer acquisition / retention of 3 years
Ability to think strategically and analytically leveraging data and insights to develop actionable plans and drive business growth.
Demonstrated initiative and accountability in driving projects forward with minimal supervision.
Proficiency in formulating hypotheses conducting experiments and iterating strategies based on feedback and results.
Strong interpersonal and communication skills ability to collaborate effectively.
Ability to adapt quickly to changing market dynamics and challenges maintaining focus
cross-selling,cross selling,analytics tools,customer acquisition,upselling,digital platforms,product marketing,social media,digital marketing,loyalty programs,growth marketing,competitive analysis,customer retention,market analysis,data analysis
Employment Type
Full Time
Key Skills
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