Digital Marketing Manager

Location: Noida, India

Job Description:

Mirketa is seeking a talented and experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will have a passion for digital marketing, a strong understanding of current trends and best practices, and a track record of driving results in a fast-paced environment.

Key Responsibilities:

1. Develop and execute digital marketing strategies to drive traffic, engagement, and leads that deliver sales and customer retention.

2. Manage all digital marketing channels, including SEO, SEM, Branding, PR, email, social media, and display advertising campaigns.

3. Plan and execute digital marketing campaigns, including webinars, events (virtual and physical), and online promotions.

4. Analyse campaign performance and optimize strategies to maximize ROI and achieve business objectives.

5. Collaborate with cross-functional teams to develop integrated marketing campaigns and ensure consistent messaging across all channels.

6. Stay up to date with the latest digital marketing trends, tools, and technologies and provide recommendations for continuous improvement.

7. Monitor and report on key performance metrics to track progress and identify areas for improvement.

8. Manage digital marketing budgets and allocate resources effectively to achieve desired outcomes.

Requirements:

1. Bachelor’s degree in marketing, Communications, or related field.

2. Proven experience in digital marketing, with a minimum of 5 years in a similar role.

3. Solid understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and display advertising.

4. Strong analytical skills and the ability to interpret data to drive actionable insights.

5. Excellent communication skills, both written and verbal, with the ability to articulate ideas clearly and persuasively.

6. Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.

7. Experience working with Salesforce, NetSuite or other CRM platforms is a plus.

8. Relevant certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are preferred.

Benefits:

1. Competitive salary and benefits package

2. Opportunity for career growth and advancement

3. Dynamic and collaborative work environment

4. Flexible work hours