Develop, implement & optimize CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications) to target different customers segments.
Prepare, update & optimize the campaigns calendar in alignment with Creative, merchandising & operations teams.
Identify new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation.
Ensure cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities (Ex: Creative, E-commerce, Performance, Merchandising, B2B, Operations & Customer Service)
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