Manage the development and execution of digital marketing strategies aligned with business goals, with a focus on account-based marketing (ABM) to target key accounts and high-value prospects.
Enable the implementation of omni-channel marketing campaigns that deliver personalized and cohesive experiences across multiple touchpoints, including email, social media, paid advertising, and content marketing.
Collaborate with sales and business development teams to identify target accounts, understand buyer personas, and develop tailored messaging and content to engage prospects throughout the buyer's journey.
Implement lead generation strategies to attract and nurture marketing qualified leads (MQLs), leveraging marketing automation tools and CRM systems to track lead activity and optimize conversion rates.
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