Discoverability Cross Platforms Senior TeamLeader
Posted on :
07-03-2024
Employer Active
1 Vacancy
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Job Description
- Managing the Day to Day Consumer Digital Engagement & Interactions.
- Own & manage the E2E Digital Communication tools on My Etisalat application.
- Set the Communication plan on My Etisalat serving both Telecom & Non Telecom.
- Explore latest technologies for in App communication to boost conversion & digital conversion.
- Set & Execute the digital contact rules to ensure efficient communication.
- Managing the Daily communication on My Etisalat teleco & Non Teleco.
- Manage the daily visual hierarchy & display of all non Teleco catalog (e.g, lifestyle, utilities, BNPL) for relevance & pushing customer to fulfillment.
- Work closely with Business Owners to set the daily priorities.
- Work closely with UX team to standardize the tone of voice.
- Own the E2E Development, Testing & Launching of new in app engagement tool & advanced channels.
- Enhance the capabilities of the current upselling tools (e.g. banner, pop ups).
- Ensure the sync between the App communication & External Digital communication to ensure unified message to consumer.
- Own the integration of new tools with internal systems for better consumer digital management (e.g. Billing, Subscription systems).
- Run in App digital campaigns & develop the reports to measure performance.
- Responsible for monitoring the daily app engagement metrices & working closely with insights & DWH to build required operational dashboards.
- Keep an eye on new upselling tools operational performance for any glitches or mishaps.
- Manage the daily content curation of different app catalogs online with predefined metrices (e.g. Seasonality, stock availability).
- Manage the visual consistency of market place to ensure product description consistency & image clarity.
- Responsible for signing off & granting the approvals of new App Engagement tools.
- Define the gaps in Consumer Digital Journey & complement with relevant pull channels.
- Create seamless intersected upselling techniques bridging the teleco & non teleco app discovery.
- Agile handling of new content upload on App inline with ATL launches.
- Work with UI team closely for modernized visuals & eye catchy upselling tools.
Employment Type
Full Time
Department / Functional Area
Key Skills
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