Product Marketing Manager

• Product Positioning and Messaging:
• Define the products value proposition and competitive differentiation.
• Develop clear concise and compelling messaging that resonates with the target audience.
• Create marketing materials such as website copy product brochures case studies and blog posts.
• Market Research and Analysis:
• Conduct market research to understand the target audience industry trends and competitor landscape.
• Analyze customer data to identify trends measure marketing effectiveness and inform product development.
• GotoMarket (GTM) Strategy:
• Develop and execute product launch plans ensuring a smooth and successful market entry.
• Create sales enablement materials such as product demos presentations and onepagers.
• Manage and measure the effectiveness of marketing campaigns.
• User Adoption and Customer Success:
• Develop and implement strategies to drive user adoption and product engagement.
• Create user onboarding experiences that educate users and enable them to achieve early success.
• Monitor customer sentiment and feedback to identify areas for improvement and ensure customer satisfaction.
• Content Marketing:
• Develop and execute a content marketing strategy that attracts and engages the target audience.
• Create highquality content such as blog posts articles white papers and case studies.
• Manage and optimize the company blog and other content channels.
• Collaboration and Communication:
• Work closely with product sales engineering and customer success teams to ensure alignment on product strategy and messaging.
• Communicate effectively with internal and external stakeholders including customers and partners.
• Stay uptodate on industry trends and best practices in product marketing.

• 34 years of experience in b2b product marketing especially in SaaS or b2b fintech product
• Proven experience developing and executing gotomarket strategies for B2B SaaS products.
• Strong understanding of B2B marketing principles and best practices.
• Excellent written and verbal communication skills with the ability to craft compelling and concise messaging.
• Experience with content marketing including content creation strategy development and content management.
• Proficiency in marketing automation and analytics tools.
• Ability to work independently and manage multiple priorities effectively.
• Strong analytical and problemsolving skills.
• Passion for B2B SaaS and the companys mission.

• Experience with the fintech industry.
• Proven track record of success in driving user adoption and product engagement.
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content marketing,product marketing,gtm,sales enablement tools