PPC Specialist

• Develop and execute comprehensive PPC strategies to achieve business goals and objectives. Conduct keyword research competitor analysis and audience targeting to optimize campaign performance.
  
• Set up manage and optimize PPC campaigns across various platforms such as Google Ads Bing Ads and social media channels. Create compelling ad copy and design effective ad creatives to maximize clickthrough rates.
  
• Regularly monitor campaign performance and key metrics using analytical tools. Conduct A/B testing and implement datadriven adjustments to improve campaign efficiency and ROI.
  
• Manage and allocate advertising budgets effectively to ensure maximum return on investment. Provide budget recommendations based on campaign performance and goals.
  
• Generate regular reports on campaign performance presenting insights and recommendations to the marketing team. Collaborate with crossfunctional teams to align PPC efforts with overall marketing strategies.
  
• Stay informed about industry trends new advertising features and emerging technologies to enhance campaign effectiveness.
  

Requirements

• Minimum 3 4 years of experience in the similar field of Google Ads Paid campaigns preferably in the B2B industries.
  
• Must have professional and resultoriented experience in Paid campaigns.
  
• Indepth knowledge of Google Ads platform and associated tools ensuring all ad creatives comply with Google Ads Policies.
  
• Familiarity with A/B testing and campaign optimization techniques.
  
• Google Ads certifications are a plus.
  

• Familiarity with SEO principles and their impact on PPC campaigns.
  
• Excellent communication skills and attention to detail.
  

Benefits

• Leave Entitlements.
  
• PL Encashment.
  
• Company provided system.
  
• Recognition of achievements.
  
• Engagement in company events.
  
• Statutory facilities.
  
• Flexible working hours and leave policy.