Job Description: Brand Marketing Manager

Job Responsibilities:

• Develop and implement strategic marketing plans to build and promote brand awareness.
• Create and manage brand campaigns and initiatives to enhance brand image and increase customer engagement.
• Collaborate with crossfunctional teams to ensure brand consistency across all marketing channels.
• Monitor and analyze market trends and competitor activities to identify opportunities for brand growth and innovation.
• Manage and supervise the production of marketing materials including advertisements packaging and promotional items.
• Conduct market research and consumer surveys to gather insights and feedback for product development and enhancement.
• Track and analyze brand performance metrics to evaluate the effectiveness of marketing strategies and campaigns.
• Stay updated on industry trends and emerging technologies to enhance brand positioning and competitiveness.

Essential Qualifications:

• Bachelor's degree in marketing communications or a related field.
• Proven work experience as a brand manager or in a similar marketing role.
• Strong knowledge of marketing principles and brand management strategies.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Strong analytical and problemsolving skills.
• Proficiency in market research and data analysis.
• Exceptional attention to detail and organizational skills.

Desired Experience: