Demand Generation Manager

The Demand Generation Manager will play a pivotal role in running maintaining and optimizing our organic and paid campaign strategies under the guidance of our VP of Marketing with a concerted focus on conversion rate optimization and lead generation. This role is ideal for a candidate with a track record of success in an agency setting or inhouse corporate environment where results and accountability to KPIs were key.

Key Responsibilities:

Design monitor and finetune campaigns while conducting microtests to maximize Return on Ad Spend (ROAS) and organic ROI

Develop write and ensure the quality of blog and website product content and user experience under the guidance of the VP of marketing

Compose and iterate on email marketing campaigns to boost sales and campaign performance

Assist in the creation of strategic sales collateral in alignment with our brand voice and market position

Collaborate with the VP of Marketing on growth initiatives ensuring alignment with company objectives and KPIs

Continually monitor website health for uptime and performance implementing improvements as needed

Generate and present weekly reports to leadership highlighting lead generation numbers and KPI performance

Required Skills and Qualifications:

Strong writing abilities with attention to detail and the capacity to produce clear and compelling copy

Type A personality with exceptional organizational skills and the ability to manage multiple projects simultaneously

Strategic acumen to monitor and optimize demand generation campaigns effectively

Proficiency with digital marketing tools and platforms (e.g. Google Analytics CRM software email marketing tools)

Experience in running SEM and paid social campaigns leveraging A/B testing and data analysis to inform marketing decisions

Solid understanding of current SEM practices conversion copywriting and organic content marketing strategies

Bachelors degree in Marketing Business or a related field is preferred.

Desirable Additional Skills:

Familiarity with WordPress

Ability to work crossfunctionally with sales and executive leadership

Creative problemsolving skills and a resultsdriven mindset

What We Offer:

A dynamic and supportive work environment where creativity and strategic thinking are encouraged

Competitive salary and benefits package

Opportunities for professional development and growth within the company.

A role where creativity is valued and the opportunity to grow professional skills in digital marketing with mentorship from a seasoned marketing leader

A collaborative work environment that fosters personal and professional growth

Competitive entrylevel salary with opportunities for advancement

A company with a Strong Brand and Positive Culture

Company pays health premium

Paid Holidays

401K plan with a discretionary company match

Flexible PTO

Work from home opportunities

Training CE classes on and off site