Senior Marketing Strategist - Germany dfm

Your mission

Empower Small and MediumSized Enterprises (SMEs) to unlock the full potential of their financial data guiding them towards smart decisions and ultimate financial freedom. You are the beacon delivering a message of innovation and transformation.

Your role and contribution

As our Senior Marketing Strategist youll be the mastermind behind our marketing strategy being handson shaping our brand and catapulting our presence in the market. Heres how youll make waves:

• Craft and Execute: Develop a winning marketing strategy aligned with our goals. Your creativity will shape our identity and ensure our message resonates across all channels.
• Collaborate for Impact: Team up with executives and the broader squad to align marketing efforts with our grand mission. Your ability to weave together different perspectives is crucial for achieving crossfunctional harmony.
• Expand and Engage: Drive initiatives to broaden our market reach. Identify target audiences and launch campaigns that speak to SMEs. Your toolbox includes performance marketing content creation and social media wizardry.
• Storytelling: Create content that captivates and communicates our value proposition. Your narratives will echo our mission establishing us as industry authorities and fueling engagement.
• DataDriven: Leverage data insights to make informed decisions. Your analytical prowess will optimize strategies ensuring a bang for the buck and maximizing customer lifetime value.

Your profile

• Fluent (C2) in German and English
• Seasoned in B2B marketing within the financial sector
• 2 years experience in German Content and Performance Marketing (Google Ads Bing Ads)
• Strong empathy for small business owners
• Resilient and adaptable in a dynamic environment
• Creative resourceful and always up for a challenge
• Willing to travel occasionally to Berlin and/or Eschborn

Our benefits

• A space to express yourself shape this role and your work according to what you think works best for your development and company success
• A hybrid work environment we have locations in Eschborn (near Frankfurt) and Berlin to come together to collaborate. The rest of the time enjoy the flexibility of remote work
• An exciting mix of cultures yes multiple nationalities coming together to serve small business owners AND a mix of speedy and scrappy startup action as well as an established brand to have our backs
• An opportunity to make a difference in the lives of small business owners and in shaping the way we work what benefits to establish and how we celebrate each other