Marketing Specialist - Content

pbrppstrongWhat we are looking forstrongppOur client is looking for atalented Marketing Content Specialist to take ownership of our content strategy leading the design and delivery of marketing communications to attract and retain customersppThe Content Specialist is responsible for improving brand awareness and generating creative marketing content to be used in promoting our brand and individual marketing campaigns This can include collateral PR materials presentations applications for awards and creative for advertisementssocialppstrongAs a Marketing Content Specialist you will be responsible forstrongppstrongContent creationstrongpulliPrepare and coordinate the delivery of clear marketing communications aligned to our brand imageliliProof read and provide feedback on marketing copyliliContribute to the generation of customer case studies solution summaries whitepapers social copy and graphicsliliDistribute new marketing material and literatureliliResearch and analyse market dataother business approaches in order to identify and tailor messages to specific audiencesliliContinuously learn about our products and services in order to fully inform content creationliulpstrongMarketing supportstrongpulliSupport campaign work across international marketplaces as requiredliliOrganise social media and content campaignsliliApply for and organise attendance at awards to increase brand awarenessliliSupport brand and communications activities eg PR awards and social medialiliContribute to internal events and communications to promote our cultureliliSupport the sales department with a range of targeted collateral campaigns and presentation preparationliliBuild positive relationships with other departments to support effective content creationliliLearning to manage others and building management skills working with others to improve brand recognitionliulpstrongProcess and improvementsstrongpulliDevelop KPIs for content that provide meaningful analysis of performanceliliPresent recommendations to enhance future content creation performance to managementliliOwn and develop social media strategyliulpstrongAbout youstrongpulliBachelors degree in a relevant subjectliliExperienced in delivering customer servicecommunications through content creation typically of at least yearsliliExperience in promoting a brand or product through all marketing channels typically of at least yearsliliExperience of running marketing campaigns including digitalliliExperience with graphic design software eg Photoshop InDesign IllustratorliliExperience of working with and improving a CRM or similar systemliliExcellent written and verbal communication skillsliliGood organisation skills and attention to detailliliUnderstanding of a language specifically Dutch German Japanese or Portuguese is desirable but not essential liul