National Sales Manager
Posted on :
16-10-2023
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Job Description
Who We Are:
Noka is a fast-growing natural food brand committed to inspiring healthy, vibrant lives. We’ve grown rapidly in recent years and our products are in 20,000+ stores nationwide including top retailers like Whole Foods, Sprouts, Wegmans, HEB, Meijer, Walmart, and Costco. But, excitedly, we think we are only scratching the surface!
What You Will Do:
The National Sales Manager position is responsible for building and supporting a mix of Noka’s national and regional Natural Grocery, Conventional Grocery, and Foodservice accounts and having full P&L, sell-in, and ongoing management responsibilities. This individual will report to the VP of Sales but will also work collaboratively with the two co-founders and the Operations team.
Responsibilities:
Noka is a fast-growing natural food brand committed to inspiring healthy, vibrant lives. We’ve grown rapidly in recent years and our products are in 20,000+ stores nationwide including top retailers like Whole Foods, Sprouts, Wegmans, HEB, Meijer, Walmart, and Costco. But, excitedly, we think we are only scratching the surface!
What You Will Do:
The National Sales Manager position is responsible for building and supporting a mix of Noka’s national and regional Natural Grocery, Conventional Grocery, and Foodservice accounts and having full P&L, sell-in, and ongoing management responsibilities. This individual will report to the VP of Sales but will also work collaboratively with the two co-founders and the Operations team.
Responsibilities:
- Own the relationship and P&L responsibility for a mix of Natural Grocery, Conventional Grocery, and Foodservice accounts across the U.S.
- Define and implement Channel and Customer strategies and investment priorities.
- Define and implement Trade Promotion and Shopper Marketing strategies by accounts which includes retail and digital executions.
- Track and manage Trade Promotion and Shopper Marketing spends consistent with the investment strategy and within budget
- Stay on top of category reviews for our product lines and work with our broker on submissions
- Influence and inspire commitment from broker ownership & executives Identify and pursue new business opportunities through existing distribution (UNFI, KeHE, DPI, Dot, Core-Mark, Vistar, Sysco, GFS, etc)
- Build upon and leverage buyer and above-buyer relationships with customers Champion the S&OP process to ensure sufficient lead time out and customer insight in.
- Assist in Demand Forecast for owned accounts within variance goal.
- Meet & exceed sales execution, revenue and profitability goals.
- Participate in trade shows, trade events, and other customer and sales events as needed (limited).
- Participate in weekly calls to review and strategize on accounts and opportunities.
- Other duties and responsibilities as required
- 5-7+ years of sales experience in the Natural Channel managing larger accounts like Whole Foods, Sprouts, Natural Grocers, Fresh Thyme, etc.
- Prior experience managing Food Service / Alternative Channel accounts is a plus.
- Demonstrated excellence in both a large CPG company and in a smaller, fast-growing brand is preferred.
- A track record of successfully growing distribution across a variety of retail channels/categories is required.
- Expertise driving Trade Spending effectiveness and efficiency is required. Evidence of and comfort with being highly collaborative with senior leadership and founders.
- Excellent communication skills, written, verbal, and virtual.
- Strong analytic skills using shipment and consumption data as well as a profitability orientation.
- Strategic thinker also with the ability to think tactically and the willingness to work the details.
- Ability to adapt to the changing needs of a dynamic, fast-paced, and entrepreneurial culture.
- Bachelor’s degree
- Full-time position
- This position is remote/home office-based
- Reasonable travel is required, including some nights and weekends (depending on Covid conditions)
Employment Type
Remote
Key Skills
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