PR by the Book Director of Publicity

This is a remote position.

The Director of Publicity wears 2 hats: Serves as a campaign manager, developing media strategy and executes PR campaigns for publishing houses, traditionally, hybrid and self published authors and experts. Key book genres represented include: lifestyle, health (mental, physical, spiritual), self-help/self-improvement, business, children s, parenting, and fiction. A list of our current clients can be found here. Position includes: executing and maintaining media relations campaigns, PR consulting with clients, proactive client communication, collaborating with and delegating to team members.

The other hat is overseeing the publicity team. This role includes: leading monthly team brainstorm meetings, running a phone meeting with each campaign manager each month to discuss strategy for their clients, reviewing all of the End of Month emails from campaign managers to keep your finger on the pulse of each campaign, handling email and phone communication with campaign managers and clients when things need assessment/ new ideas/ problem solving, assigning campaigns to publicists, email communication with clients at the start, middle, end of campaigns, getting in touch with clients regarding extension options, and overall leadership and training of the publicity team.

Responsibilities:

• Write press materials, including: press packs, experts pages (see link above), sample media questions and media pitches.
  

• Identify opportunities for broadcast interviews, media exposure, contributed articles and tip lists for clients.
  

• Develop, identify and maintain relationships with media/journalists. Pitch and secure placements in traditional and online media outlets and manage/ schedule media requests for clients. Consistent national/ notable media hits required.
  

• Maintain database with media contacts and media results.
  

• Attend client events/ book tours as needed.
  

• Occasional travel to represent company at industry conferences for speaking opportunities and attend meetings to develop relationships.
  

• Attend client and potential client meetings (evening/ weekends occasionally) as needed.
  

• Research media, newsworthy topics/events and angles/pitches.
  

• Assist in social media outreach and writing blog posts for company website as needed.
  

• Work closely with Chief Publicity Strategist to craft and execute PR campaigns.
  

• Maintain communication with clients via phone and email for monthly updates and goal setting.
  

• Brainstorm creative ideas for traditional and social media campaigns for books and brands.
  

• Participate in regular team meetings, online and phone brainstorming, and other publicists campaigns as needed.
  

• Assign campaigns to publicists and audit team workload
  

• Conduct monthly strategy calls with each campaign manager
  

• Proactively spot client/ campaign issues
  

• Consistently establish buy-in from clients and team members to solve client issues
  

• Lead client strategy sessions
  

• Read End of Month reports
  

• Consistent positive attitude, vocal and active at team meetings and other company functions
  

• Mentor publicists, assistant publicists and interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture
  

• Create training materials and programs for the publicity staff for ongoing staff development
  

• Attending monthly Zoom team meetings and Zoom brainstorm strategy sessions
  

Preferred IT Experience:

• High Speed Internet Connection (3mb down and 1mb up)
  

• Google Workspace (gmail, Google docs, Google Sheets)
  

• Basic understanding of Google Analytics
  

• Slack
  

• Canva
  

• Wordpress
  

• Database software
  

• Social media native applications and insights
  

• Mac or PC basic skills
  

Salary:

• Commensurate with experience
  

PR by the Book, LLC is an Austin-based boutique publicity firm specializing in literary media relations campaigns, social media campaigns, publishing consultation, and publicity tours for authors and experts. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and coworking options.

Requirements

• Creativity for oneself and others on team
  

• Willingness to give direction to team when things need to improve
  

• Organized to keep clients running smoothly, assigning campaigns, monitoring campaigns
  

• Self-starter with initiative and literary creativity
  

• Experience with PR campaign development, execution and management experience
  

• Book industry knowledge
  

• Proactive problem solver that is solutions oriented
  

• Positive attitude/ team player, great at building up others
  

• Understanding of Cision, PR Newswire/Profnet, HARO, Netgalley
  

• Excellent communication skills and success pitching media
  

• Proficient in social media and understanding how it integrates into a publicity campaign
  

• Strong delegation skills
  

• Naturally skilled writer
  

• Strong interpersonal skills and professionalism