Paid Performance Marketing Manager (w/m/d)

Obsessed with best-practice digital marketing, always smashing your targets, and thriving in fast-paced global B2C e-commerce? We have an exciting opportunity for a passionate, and results-driven Paid Performance Marketing Manager.

Tasks

• Collaborate to develop the full funnel paid marketing strategy across paid digital channels
• Focus on critical SEA scaling and optimization for increased ROAS, then re-expand into other paid channels
• Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns
• Use multi-touch attribution to track touchpoints across the funnel and maximize campaign effectiveness
• Identify and recommend new channels, trends, platforms, tools and systems
• Develop hypotheses and perform A/B testing to recommend optimizations
• Collaborate to set acquisition, conversion, and funnel goals via paid online channels
• Continuously analyze and optimize digital marketing spend and recommend changes
• Improve ROAS to efficiently scale new customers in each market
• Detailed reporting and data analysis for maximum visibility into performance, efficiency, ROAS
• Collaborate and exchange insights with your marketing colleagues as well as other functions for a consistent Go-To-Market approach

Requirements

• Several years of paid performance marketing experience in global B2C online acquisition
• Proven success in managing best-in-class performance marketing engines
• Data-driven with strong quantitative and analytical skills you think in terms of CLV, ROAS, impact on EBITDA
• Deep understanding of the online user journey, conversion funnel, sales cycle, and product lifecycle and their respective impacts on the Marketing organization to drive demand and revenue
• Expert knowledge in SEA with strong experience in display, retargeting, paid social, affiliates and online partners
• Hands-on experience with Google Ads, Bing, Facebook/Instagram, YouTube, and various retargeting and affiliate platforms
• You are a super-user of website analytics (e.g. Google Analytics) and customer experience testing tools
• Fluent in English - additional fluency in German and/or Dutch are a plus

Benefits

• A 100% remote job with no commuting and flexible working times
• A dynamic environment with a start-up atmosphere and room for your own ideas
• A complete hardware package that we send to your home
• To accompany Dreamlines on its way to becoming the global market leader in a key role
• A competitive salary and travel perks and discounts