Head of CRM (f/m/x)

CRM Leaders take note: Here is an exciting challenge in the tourism e-commerce world. Why wait? Apply today.

Tasks

• Develop and own the multichannel global CRM roadmap that deploys best practices across all countries & brands
• Drive customer acquisition, nurturing, retention, and loyalty campaigns to meet KPIs
• Recommend and implement CRM innovations for tooling, data capture, predictive targeting, automation of customer communication, new channels, and formats
• Manage the collection of our Voice-of-Customer Feedback from the website platform and via survey tools
• Analyze and report on customer feedback about CX pain points and successes across all contact points
• Work with global CRM vendors to increase performance and cost-efficiencies
• Identify new 1-1 channels, trends, platforms, and tools to improve performance

• Develop hypotheses and work with the team to perform A/B (or multivariate) testing and recommend optimizations  

• Grow retention and CLV to efficiently scale our customer base in each regional market

Requirements

• Several years CRM experience in customer relationship marketing and customer retention
• Strong leadership and supervisory skills
• Expert knowledge of best-practices email marketing
• Strong background in other CRM channels such as direct mail and 1-1 messaging platforms
• You have worked with Email Service Providers (ESPs) experience with emarsys is definitely a plus
• Successful track record of optimizing and improving CRM channels and strategies in e-commerce businesses
• Next to your entrepreneurial mindset, you have strong communication and analytical skills combined with a highly energetic and self-motivating attitude
• You have a keen and curious nature, with the ability to push back and challenge conventional wisdom
• You are an experienced user of Excel; knowledge of HTML and SQL is a plus
• You are fluent in English (verbal and written)
• Degree/Diploma in Digital Marketing or related field is desirable

Benefits

• A 100% remote job with no commuting and flexible working times
• A dynamic environment with a start-up atmosphere and room for your own ideas
• A complete hardware package that we send to your home
• To accompany Dreamlines on its way to becoming the global market leader
• A competitive salary and travel perks and discounts