Plan and oversee the organization’s marketing activities and campaigns.
Build and execute digital marketing strategy through competitive research, platform determination, benchmarking, and audience identification.
Involved in developing marketing campaigns to promote a product, service or idea.
Develop the plans for advertising and sales promotions.
Contribute in the implementation of marketing strategies.
Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.).
Prepare content for the publication of marketing material and oversee distribution.
Conduct market research to identify opportunities for promotion and growth.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages the customers to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Analyze user engagement (e.g. click-through and bounce rates).
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