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Remote - Advertising Account Lead

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Job Location drjobs

Atlanta - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Job Description

The Account Lead for The Brand Studios Cox Mobile scope is responsible for leading, managing and building strong relationships with stakeholders and with the stakeholders of any other accounts they are assigned to work with. This will be achieved through the development of effective business, marketing and advertising strategies and plans and the assisting the team to deliver high standards in all areas of the work. They must have the ability to help the team deliver inventive solutions and work closely with teams internally and externally to go above and beyond for marketing needs. And be an expert on the Cox Brand Voice. Must be a polished communicator with an action-oriented focus, capable of solving communication challenges, and helping the team develop original solutions. Should be a strategic thinker, able to juggle multiple projects under tight deadlines. Familiarity with trends in retail advertising (and advertising in general) and knowledge of the promotional spectrum are helpful. Strong proofreading skills required. Some design knowledgefonts, layouts, etc.to optimize the effectiveness of all materials, is preferred. Primary Responsibilities and Essential Functions Client Relationships Manage and orchestrate effective working relationships with all stakeholders, including the Cox Mobile team, who interface with the Studio Assure that TBS work meets or exceed clients and agencys quality standards, is presented in a professional manner, and is delivered in a timely fashion, within the agreed upon budget Become a business resource for the client by being a recognized expert in the stakeholders business, including business goals and objectives, products, markets, industry, distribution, etc. Working with stakeholders and the TBS team, oversee the development of situation analysis, strategic guides, SWOT analysis, positioning analysis, marketing communications objectives, strategies and tactics, and other strategic planning documents as necessary and appropriate to each client Oversee the development of clear, measurable goals and objectives for client programs and projects, as well as action plans for implementing strategies to measure the effectiveness of agencys work Build stakeholder confidence in the Studio, manage expectations, assure that stakeholders receive no surprises and ultimately accepts the Studios strategic and creative work Communication Provide leadership to assure all departments of the agency get written and verbal information and direction as needed to get it right the first time and to meet or exceed clients quality, budget and delivery expectations Manage Studio resources to ensure that there are written records of directions, work orders, recommendations, meetings, etc., which result in decisions or approvals Keep all members of TBS team informed of client acceptance or objections to agencys work. Keep leadership current on issues that may affect the stakeholder relationship, especially any problems or indications of dissatisfaction Qualifications BSc Degree in English, Journalism, Marketing, Communications or a related field 8+ years experience in an accredited advertising agency In-house agency experience Proven work experience and recognition as Account Lead or similar role Excellent writing and editing skills, with a keen eye for detail High level experience with global brands in brand identity and voice Solid presentation skills Good people skills and a sense of humor Solid time-management skills Proficient in Workfront Experience working in a retail advertising role within the mobile industry a plus Additional Information: This role will be working in the Brand Studio within CCI. The Brand Studio is the ad agency within CCI; not corporate like other CCI depts. This role will be for an Account Executive supporting that ad initiative; this role is strategic and customer facing. 6-8 years of agency/in-house agency ad experience required. This person will work to build relationships, shepherd the work, and be the face to the clients. Retail and/or mobile experience is required. Must also have experience using MS Office and be able to build out a strong PowerPoint deck. Experience with Workfront is preferred.

Employment Type

Full Time

Company Industry

Advertising / PR / Event Management

About Company

10 employees
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