Growth Marketing Executive

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.
About the job

This role would involve supporting our Growth marketing channels which consists of Direct Sales (Door-to-Door, Events), Lead Generation, Direct Mail and Gift Card. It sits within our Growth team and allows the successful candidate the opportunity to work across data, creative and strategy to hit our ambitious growth targets.

This role is focused on growth and is fundamentally about optimising the channel through structured testing and cost-saving initiatives to drive new customer acquisition for HelloFresh and Green Chef brands. It will require someone who is commercially driven, has tireless ambition for innovation, analytics and profitability.

What you will be doing:

Strategy and supporting management of a number core channels e.g Direct Sales, DM, Gift card and Lead Gen)


Support the strategy, media planning, analysis for key offline channels

Monitor channel budgets to achieve conversion and CAC targets

Dig deep into data to and request feedback from agencies to feed into performance reviews and conduct quarterly competitor analysis

Support in creation of creative briefs for marketing assets such as event stands, pitch cards, DM and gift card creative, paid ads for leads

Support team to execute and develop a test pipeline to drive innovation and optimise our performance OKRs

Support team on campaign logistics ensuring we have enough kit, uniform and collateral


Performance Budgeting & Reporting


Ensure all POs raised on times and manage cost reporting process

Deliver weekly activity and performance reports for the wider team

Support the team with agency reporting


Stakeholder Engagement and Management


Liaise with other markets and offline channel owners to share results, best practices, creative solutions and test plans

Share performance updates in weekly team meetings

Contribute to monthly meetings sharing your knowledge and expertise with the wider team and business


Who you are:


A keen interest in offline marketing channels and at least 1 years experience

A good understanding of growth marketing

Experience in prioritisation and workload planning

Experience of using data and insight to drive performance optimisation and improvement

Numerate with good analysis skills with ability to interpret results, translating this into direct actions

Strong verbal and written communication with experience in supplier management

Ability to work on your own initiative and be a self-starter

Confident in ability to co-work with people at all levels


What you will get in return:




70% discount on HelloFresh or Green Chef boxes

Bippit financial wellbeingaccount

Premium Headspace account

Group Life Assurance

Cycle to work scheme

Eye care scheme

Learnerbly professional development membership

MoreHappi unlimited professional coaching membership


Upon passing probation:



Company pension scheme

Gym membership

Bupa private medical insurance (including dental)

Other great perks:





If in the office, enjoy a free breakfast every day

Dog friendly office! (London site only)

Hybrid working-50/50 remote working & flexible start/finish times (role dependent)

Mental health first aiders and an employee assistance programme

Working from home equipment budget



Start date: ASAP

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

Recruitment process: First, you will have a phone interview with a member of our Talent Acquisition team. Should you be successful, you will be invited for two video interviews: one competency (which will include a Case Study), and one culture fit.

Please note that all our sites in the UK are wheelchair accessible.About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Companys commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us onInstagramandLinkedIn