SEM Executive

Responsibilities:
Developing, implementing, and optimizing SEM, SMM, Paid Marketing, Lead Generation strategies and initiatives.
Performing keyword research and analysis for better result.
Creating/managing PPC and CPC campaigns.
Analyse analytics reports and produce relevant reports for the management.
Research, understand and stay up-to-date on the latest search engine algorithms, rules, techniques, and trends.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Work closely with other team members to meet client goals.
Generate daily, weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Ability to work in a fast-paced environment.
Understand and stay current on industry trends, competitive landscape and internal product development effort.
Requirements:
BCA /MCA / PG in Digital Marketing or equivalent working experience.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
Experience handling marketing budgets and forecasting/reporting results.