Product Marketing

• Product messaging and positioning Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
  
• Content Development Conceptualize and craft educational product and solution content for a variety of platforms
  
• Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
  
• Sales enablement Craft region-agnostic high-value sales tools, training, and collateral
  
• Demand generation Develop and implement strategies to drive awareness and demand
  
• Evangelism Serve as a company spokesperson and go-to product expert.
  

Requirements

• BA/BSc degree in Marketing or related majors
  
• At least 3+ years of work experience in a similar position
  
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
  
• Ability to effectively lead, inspire, and mentor direct and indirect reports
  
• Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
  
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail