Social Media Executive

JOB DESCRIPTION FOR SOCIAL MEDIA EXECUTIVE

Shaping and growing brands today and tomorrow!

Content Whale is a content writing company based in Mumbai that caters to 42 different content types. We believe every company is a content-driven company. Working on a 360-degree approach, the sole motto is to create a positive online impact. We help our clients in a 3-fold manner- strategy making, content writing, and graphic curation.

Our team boasts 600+ ingenious writers, veteran editors with a keen eye for detail, and highly versatile freelancers who have served several renowned industry brands as well as smaller franchises. What motivates us is simple- using our experience to provide real solutions to our clients, via the customized services we offer.

Requirements

Roles & Responsibilities:

Good knowledge of all different digital marketing channels, including online marketing tools and best practices.

Basic Knowledge of SEO/SEM and web analytics tools (Google Analytics, Semrush, Google Task Manager)

Great interpersonal and communication skills.

Experience with B2C social media, Google AdWords, and email campaigns.

Familiarity with content curation and creative content writing.

Proactive problem-solving abilities

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

Being the point of contact (POC) for the client and internal team

Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.

Set up and optimize client brand pages within each platform to increase the visibility of the brands social content.

Creative copy for the client s social media mandate and working closely with the designer on the execution of the concept.

Moderate all user-generated content in line with the moderation policy for each community.

Create editorial calendars and schedule the content on each platform.

Sharing the Performance tracker with the client and continuously improving by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

Collaborate with other departments to manage reputation, identify key players, and coordinate actions.

Defining KPIs and performance metrics to track these campaigns and report the results on an ongoing basis

Requirements:

Strategy planning

Tactics and execution

Community management

Copywriting

Understanding of how content works on social

Optimising content

Creative mindset

Be on top of the latest digital marketing trends

Great communication

Data analysis

Developing organic engagement

2+ years of experience working in a digital marketing agency/ad agency

Benefits