Work with Field Sales Leadership team to understand GTM strategy, customer segmentation and routing requirements
Conduct data collection through 3rd Party retail census provider, matching retail census data with collected customer level data and preparing different census analyses as required
Maintain the customer level data gathering process through organized field data collection, ensuring uniformity of customer information including coolers information
Continuously review and scrub geo-fencing data to ensure accuracy and currency
Using the GTM dynamic routing tool (Road Net 2000), generate balanced field sales routes based on set KPIs (i.e: # customers, call frequency/day, sales volume and min-max daily/weekly route completion times)
Partner with Field Sales Leadership team to ensure route plans are properly vetted and delivered in accordance with the established timeline and productivity / tactical objectives of market briefs
Prepare qualitative route performance analysis to highlight further optimization opportunities and recommendations
Develop and deliver reporting, including call compliance & call effectiveness and before/after comparison. Share key insights and recommendations with Field Sales team for future implementation
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