Head of Marketing

International tech company based in Barcelona is looking for hands-on professional experienced managing teams, taking ownership of the different projects with the aim to achieve outstanding results.

Your main responsibility will be the generation of qualified opportunities at scale from both INBOUND & OUTBOUND channels while analyzing and testing ROI to make sure CAC is well optimized

Functions:

Focus on customer acquisition through outbound for large & medium businesses in different

fields of industry across the globe.

Execution of market research in accordance with the company s go to market strategy for the

acquisition of new Mid - Market Clients

Work very closely with Sales Development Representatives (SDR) with a clear goal of prospecting

customer lists from market research; Develop value-added content for leads, email cadences, lead magnets webinars, material for contact cadences

Elaboration of added value content about the problem and its consequences as well as finding the solutions, value proposition and overlooking our main competitors for each buyer persona, market and sector using the case.

Do proper studies of competitors and their practices

Preparation of success stories text & video (customer recordings) for each sector and use cases

for building social proof.

Generation of leads & opportunities through the content & qualification process (Lead Scoring)

and connecting it with the qualification process executed by the SDR s

Build a solid Linkedin strategy to attract new clients within a definition and execution of the lead

engagement strategy for network of contacts, cadence of messages and content

lead magnets.

Organization of webinars by markets using cases within the participation of customer & industry experts

Attend in different fairs to create awareness.

Teaming up with sales with the goal to define & implement new marketing processes.

Configuration & management of marketing automation software such as Hubspot

Requisitos

Great skills of Leadership in a SaaS B2B environment with an excellent track record of SQOs scalable results achieved-

Extensive Knowledge of the agile research market will be a plus

High analytical capacity

Clear orientation to create processes and positive quality experience

Result oriented with sense of urgency

Good communication skills with a problem solver background