Commercial Development Manager
Posted on :
10-10-2022
Employer Active
1 Vacancy
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Jobs by Experience
0 - 3 years
Monthly Salary
KWD 123 - 123
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
10-10-2022
Job Description
- Develop & deploy category strategy by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in market place.
- A day in life…
- Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel and customer. Monitor and report shopper trends, implications and opportunities, leveraging supplier, customer and Nestlé network and tools to guide internal and external customers to future growth opportunities shopper.
- Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action key customers' sell-out data regularly to win in trade
- Recommend & executes optimized Pack Price architecture (right pack at the right price in the right channel & ensuring profit expectations of both Nestlé & customer are satisfied) through fully understanding consumer, shopper & customer needs across prioritized channels distribution
- To optimize consumer/customer budget strategy and allocation, review annual budgets and investment and accountable for tracking and maintaining category spending in the country.
- Define growth opportunities and main drivers for the category & track the execution of plans, identifying eventual gaps, proposing actions to close the gaps and achieved the target (MBPC)
- Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve return on investment
Employment Type
Full Time
Department / Functional Area
Key Skills
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