Senior Team Lead - Marketing

Sr TL Mktg Serv Mkt Research - Mktg

• Consumer insights
  • Plan, calendarize, deploy, lead market research activities- qualitative and quantitative, through an annual calendar, identifying support areas, needs & requirements of workstreams.
  • Articulate consumer insights & findings to stakeholders (Management and business workstreams), creation of Thematic/tactical campaigns, with workstream actionable delivering on key outcomes and objectives.
  • Analyze, and draw inferences from various researches/consumer studies to better understand the brand's connection with consumers, through their journey.
• Brand Standards
  • Define, update, and monitor brand guidelines for identified properties, assets across the organization.
  • Drive consistency in usage and deployment of the brand logo, fonts, colors, tonality, across all collaterals and marketing materials both offline and online through the creation of a brand manual.
  • Formulate mechanism to track, identify any deviations in usage across both internal and external environments through formal and informal audits and initiate corrective actions.
• Sales Promotion
  • Formulate sales promotional tactical activities, in sync with other marketing activities, adding value to consumers and trade to stimulate immediate sales and help workstreams achieve their sales objectives.
  • Operationalize, deploy, track the rollout of schemes/offers using both media and non-media forms in coordination with workstreams both directly and through external agencies, leveraging technology and internal systems.
  • Track effectiveness on the increase of consumer demand, stimulate market demand and map potential buyers towards acquisition and retention.
• Consumer Engagement
  • Develop, build and maintain various facets on managing customer service and engagement using both existing and new channels, and drive key metrics aligned towards customer satisfaction using appropriate resources.
  • Leverage technology, process, and people interventions creating interaction opportunities with consumers and the brand on its products and offerings.
  • Create and Rollout Digital Mktg calendar in line with overall marketing campaigns and brand objectives for use across owned, earned & paid media

• Necessary
  • Minimum 6+ years of experience
  • Strong Exposure across varied industries such as Auto, Auto Ancillary, Logistics, IT/ Tech Startup/FMCG companies with expertise in Marketing /Research/Customer Experience.
  • High knowledge of emerging trends in Marketing- Offline/Digital and has a ready framework of partner companies that can be leveraged for implementing projects quickly.
  • Knowledge of consumer research studies and demonstrated usage of insights for achieving brand and business objectives.
• Desired
  • Exposure across varied industries and customer segment's/types and dealing with them.

Skills : marketing,branding,Atl,btl,Consumer insights,Brand Standards,Sales Promotion,Consumer Engagement,media,advertising,digital marketing,Market Research,Consumer Insight,FMCG,B2C Marketing,paid media,paid marketing