Senior Manager - Brand Development

We have partnered with a large food manufacturing company in the Vernon, CA area to provide them with a Senior Manager Brand Development.

Please review the below description and let us know if you are interested.

Responsibilities of the Senior Manager Brand Development:

• Oversee the day-to-day responsibilities for our brands.
• Lead communication with licensor for licensed brands; cultivate a great working relationship with relevant business counterparts at licensor in order to drive the partnership forward.
• P&L management. Prepare detailed budgets for all aspects of the brand including sales support activities, marketing related costs, promotion across all channels, product development and commercialization.
• Create and manage detailed project timelines for each product launch and work with cross-functional teams to ensure all project deliverables are executed on time and within budget.
• Collaborate cross functionally with all teams (Marketing, Sales, R&D, Operations, Finance, Customer Support) to develop product, packaging, P&Ls, forecasts and go to market strategies. Ensure that products launch successfully and that any risks are identified and resolved in a timely manner.
• Create, develop, and deliver regular data-driven category reviews, plans and recommendations for both internal, external and customer-facing use.
• Identify performance gaps for category including matters related to volume, share, pricing, promotions, shelf-space and product distribution; implement solutions and track, measure, and communicate results.
• Lead the development and implementation of retailer presentations, as well as launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to[1]market strategy.
• Sales tracking and analytics of existing and future business for the brand; partner with Sales team to methodically track sales activity and provide regular updates to Executive team.
• Establish and manage business relationship with co-manufacturing partners in conjunction with Operations team.
• Other duties as assigned

Requirements of the Senior Manager Brand Development:

• Minimum of 5 years of relevant work experience, experience in food/beverage industry is a plus.
• Ability to prioritize and project manage many different projects simultaneously from conception through execution, ensuring all timelines are met within budget.
• You are a risk taker: you enjoy thinking of creative and new ways to interact with customers, while still taking data-driven approach to solve problems.
• Familiar with reading and analyzing consumer insights and trends.
• Experience interacting with both customers and company leadership teams.
• Self-motivated, organized, analytical thinker who works independently, thrives working at a rapid pace, and is comfortable dealing with ambiguity.
• Results-driven with an outstanding work ethic and sense of urgency to resolve issues quickly and effectively.
• Exceptional communicator. You keep people in the loop and share information through multiple communication channels in a timely fashion. Willing to be persistent in communicating throughout the organization to get the information you need.
• Excellent follow through is a must.
• Organized project manager who knows how to get things done efficiently, and on-time.

Benefits of the Senior Manager Brand Development:

• Medical Insurance
• Dental Insurance
• Retirement Plans

About Relevante, Inc. the Recruiting Firm Representing the Client for this Job

Relevante is an accounting & technology direct hire recruiting and contract staffing firm. We help our Clients identify and recruit the best talent in the market and help our candidates win engaging and enriching jobs. Our Clients are some of the best companies to work for among F1000 and emerging fast growth companies in the region. Relevante has been consistently ranked as a fast growth company and one of the largest recruiting, accounting, and management consulting firms in the Philadelphia region. To stay connected with our network, please