Develop and implement the eCommerce channel strategy, including geographies roadmap, UX/UI, pricing, and promotional strategies in such a way as to avoid channel conflict with offline and allow for profitable growth in line with the brand and company strategy.
Manage all aspects of web analytics and ensure periodic business performance reporting to cross-functional and leadership teams focusing on actionable insights that can impact short/long-term strategy.
Act as the custodian for the brand's E-commerce channel promise while ensuring that the offering is as close as possible across all the brand's consumer touchpoints, including eCommerce, physical stores, loyalty app, and ticketing.
Be the key point of contact for the category, sales/store, and commercial teams to support the continuous enhancement of the online execution's best practices.
Act as the relationship manager for eCommerce solution partners, platforms, integrators, content providers, and hosting partners.
Drive the project management, QA, and testing across maintenance and new developments, ensuring the buy-in and support of all stakeholders.
Act as a partner with product teams to determine portfolio roadmap and establish successful platform strategies.
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