PR Director

Responsibilities:

• Set objectives for the PR team and monitoring team members’ performance
• Cultivating and maintaining relationships with media and influential professionals
• Arrange interviews and press releases to promote our company and its products/services
• Ensure brand consistency in all advertising efforts
• Organize PR events to increase awareness of our company
• Assign tasks and projects to the PR team
• Track and influence media coverage
• Manage sensitive issues to maintain company’s good reputation
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests