Experiment: Conduct A/B testing on platforms like Facebook, Instagram, and YouTube to demonstrate the impact of campaign activity on brand awareness
Execute: Own the performance of all digital & social campaigns, optimise critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan
Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets
Collaborate: Liaise with external media agencies for offline media (eg TV, OOH, Print) planning, buying, and execution, and consolidate media data and analysis with digital activity being run in-house
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