Digital Marketing Executive

Job description

l Oversee day-to-day management of social media, ads, email campaigns and facilitate internal requirements on campaigns.

l Facilitate scaling brand and company awareness through various social media channels

l Coordinate with digital marketing manager and content/ graphics team to promote content and implement ads and social media strategies

l Supervise all aspects of social media interaction and ensure a positive customer & employee experience.

l Create actionable plans to both grow and maintain followers through popular social media platforms such as LinkedIn, Twitter, Facebook and YouTube. Should be knowledgeable about memes.

l Ensure progress on all platforms by using tools such as social media analytics, Google Analytics / GA4 and other social automation tools

l Oversee the creation and implementation of the monthly content calendar which includes monthly objectives and initiative

l Manage & create digital campaigns for Lead Generation & Brand Awareness by coordinating with sales, delivery and ISR/ BDR teams.

l Perform research on current benchmark trends and customer/audience preferences and pass it over to DMM and DS.

l Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) by coordinating with SEO executive.

l Communicate with followers, respond to queries in a timely manner and monitor customer reviews

l Oversee social media accounts design

l Suggest and implement new features to develop brand awareness, like promotions and competitions

l Stay up-to-date with current technologies and trends in social media, design tools such as Canva, Getstencil and applications for quick video creation.

l Execute the social media strategy for pre and post sales experience

l Create and send Inmailers, support online collateral creation

Desired candidate profile

l Knowledge of social media and social bookmarking sites such as LinkedIn, YouTube, Facebook, Twitter, Reddit, Quora etc.

l Experience with Hashtagify, Buzzsumo and Google alerts or similar is a plus.

l Knowledge of social media and basic SMM & SEM Paid campaigns such as LinkedIn Ads, Google Ads etc.

l Basic understanding of SEO, Email campaigns and experience with any mass mail tools/ Sales Enablement tool is preferred. For example : Mailchimp, Zoho Campaigns, Send in Blue or similar.

l Proficient using multi-social posting programs such as Zoho Social, Hootsuite or similar is preferred.

l General knowledge of Search Engine Optimization and internet ranking for web content is mandatory.

l Professional certification in Google Analytics or social media analytics are preferred not mandatory.

l Strong computer skills using Microsoft Office, Adobe Suites and other tools for quick content creation

l Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention and User engagement Optimization

l Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of promotion such as InMail outreach, ORM etc.

l Ability to manage and supervise content calendar and work toward many company initiatives at once

l Excellent communication & copy writing skills

l Hands on experience in content management, hashtags, Visibility analysis

l Experience with CRMs and Data analysing skills are preferred.