Collaborate on the development of consumer facing communication and advertising vehicles (in partnership with VP), PR out reach, and web agencies for digital assets
Lead distribution and digital marketing strategies
Develop and implement marketing communications including sales collateral, letters, videos, digital tools, interactive content
Manage day-to-day communication/development for all global innovation programs with all cross functional teams including R&D, Creative, Merchandising, NPD, Finance, Legal and Operations to ensure timetable/milestone adherence
Gather/Analyze relevant market data (consumer, competitive economic, positioning, distribution channels, trends advertising) and translate into SWOT Analysis for future brand plans
In conjunction with VP, drive creation of all internal presentations
Involved in NPD creative meetings
Partner with NPD to ensure that all programs and initiatives developed meet the required timelines
Manage marketing budget (relevant sections)
Partner with promotional counterpart to ensure synergies between innovation and promotions
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