Work closely with the Commercial Director to set the quarterly and annual social media strategy.
Help build and maintain the yearly, quarterly, monthly and campaign level social media plans.
Implement the day-to-day social media strategy and plans, while coordinating with different marketing stakeholders to ensure its effectiveness and encouraging adoption of relevant social media techniques into the culture of the business and into the brands products and services.
Work with the Commercial team to ensure that social media tools are kept up to date. Ensure that social media reflects the core brand themes for each period.
Manage the social media campaigns on a day-to-day basis; Including but not limited to building online advocacy, writing editorial and posts, developing content and ensuring reach, saliency, and organic sharing.
Ensure that the brand tone of voice is delivered to the market consistently.
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