The Sales Manager is essentially responsible for increasing sales at the hotel by driving more business. They do this throughsales and marketing. How they choose to sell and market their hotel varies by property, as they will often have different strategies. In the end though, the goal is to drive revenue by selling more hotel rooms to more customers. The Sales Manager will generally start by performing sales activities (often called traces in theirhotel CRM). These activities range from cold emails and phone calls to in-person visits, tours of the hotel, scheduled check-ins, relationship building activities and more. The hotel Sales Manager is responsible for prospecting for new business, while maintaining and nurturing old customers and accounts.
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