Marketing Manager - Calo

About Calo

Launched in November of 2019 Calo is on a mission to make healthy easy. Were a team of dedicated people driving this mission by providing better faster and cheaper ways to access food through technology.

Role Overview

With our growth in Bahrain were looking for a star to join our team as a Marketing Manager to be responsible for developing executing and overseeing marketing strategies tailored to the Bahraini market helping us stay fresh and competitive.

Main Responsibilities

• Build quarterly and monthly local marketing strategies derived from the companys goals
• Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
• Lead and grow a team of marketing specialists
• Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
• Oversee customer communication plans & CRM process
• Own the development of engaging localized marketing calendar
• Launch marketing campaigns endtoend to acquire customers across various channels
• Identify key customer segments to tailor marketing messages
• Work cross functionally with customer experience product growth design local operations food team etc to align on new launches targets campaign development etc
• Identify new customer acquisition opportunities and test innovative strategies for effectiveness
• Ensure all customer acquisition activities comply with local regulations and ethical standards
• Ensure excellent customer experience and journey
• Build strategic relationships and partner with key industry players
• Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly
• Conduct thorough market research to understand customer behavior preferences trends and competitors activities in Bahrain
• Liaise with social media influencers to execute promotional campaigns

Ideal Candidate

• Strong understanding of the Bahraini culture consumer behavior and market dynamics
• 3 years of marketing experience with at least 1 year in a managerial role
• Bachelors degree in Marketing or related field
• Exceptional communication and writing skills in English and Arabic
• Proven experience in planning and executing successful customer acquisition campaigns
• Datadriven mindset with the ability to analyze and interpret performance metrics
• Proficiency in digital marketing tools social media platforms and market research techniques
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Collaborative attitude and ability to work effectively with crossfunctional teams
• Pleasant personality and able to lead with empathy and patience

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