Product Marketing Lead

Job description

This a Full Remote job, the offer is available from: EMEA, United Kingdom

Who we are

Game7 is an Autonomous GameFi Institution whose treasury is managed and deployed by the community. Our mission is to make web3 gaming sustainable by accelerating the industry towards collaboration, unified standards, open source innovation and having fun.

To achieve this, both BitDAO and Forte have committed $500m to our treasury. Our community then helps decide how to deploy strategic capital towards both Investments and Grants that help drive the ecosystem forward.

As a community, we are passionate about crypto, gaming and are comprised of industry leaders and blockchain experts, who believe there are better ways to build distributed organizations. Our community consists of diverse, talented and intelligent members who’s contributions to the ecosystem help define their governance capabilities.

We’re looking for the next generation of leaders and doers who have a passion for crypto and are looking to influence the future of DAOs, DeFi, Web3 and GameFi. If you’re a self-starter, believe in autonomy and ownership, then we encourage you to apply for this role.

What you'll help us build:

We are seeking a dynamic, strategic Product Marketing Manager to join our team. The ideal candidate will have a deep understanding of Web3 technologies and a proven track record of successfully developing and executing marketing strategies that drive awareness, adoption, and engagement for our consumer-focused Web3 products. As a key player in our team, you'll work hand-in-hand with our founders and product teams, shaping the success of Game7’s groundbreaking products. Your insights and creativity will directly influence our go-to-market strategies and feed into our product strategies.

Key Responsibilities:
• Market Research & Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape within the Web3 space. Share this data with our product teams and translate these insights into actionable marketing strategies.
• Go-to-Market Strategy: Develop and implement go-to-market strategies for new product launches and feature updates based on product strategies. Coordinate with cross-functional teams to ensure seamless execution.
• Product Positioning & Messaging: Create compelling product positioning and messaging that resonates with target audiences. Develop and maintain a deep understanding of customer personas.
• Campaign Management: Plan and execute integrated marketing campaigns across multiple channels (e.g., email, social media, paid advertising, events). Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Product Evangelism: Serve as a product evangelist, representing the company at industry events and partner meetings. Deliver compelling product demonstrations and presentations.
• Metrics & Reporting: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. Provide regular reports and insights to senior management.