Permance Marketing Specialist

## WHAT YOU WILL DO 📍Take Blockchain.com’s performance marketing efforts from 1 to 100. 📍We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead 📍Manage campaign budgets effectively and optimize spend for maximum ROI 📍Work with our Marketing Analysts to conduct thorough keyword research 📍Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team 📍Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization A/B test different ad variations and landing pages to optimize campaign performance 📍Generate reports to track campaign progress and communicate results ## WHAT YOU WILL NEED 📍2-3 years of experience in performance marketing, either agency or client-side 📍Strong understanding of digital marketing channels (SEM, paid social, display advertising etc) 📍Proven ability to manage and optimize paid advertising campaigns 📍Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer) 📍A business mindset, you’re focused on ROAS and CAC 📍Passion for crypto (preferred