Content Optimization Specialist

Job highlights

Identified by Google from the original job post

Qualifications

• This role is ideal for someone with a deep understanding of SEO, keyword research, and competitive analysis, with a passion for creating effective content strategies
• High-Quality Content: Produce high-quality content briefs that are clear, actionable, and aligned with strategic goals
• Keyword Research: Proficient in keyword research techniques and tools (e.g., SEMrush, Ahrefs, Google Keyword Planner)
• Competitive Analysis: Strong experience in analyzing competitors’ content strategies
• Content Briefs: Ability to create clear, detailed, and actionable content briefs
• Analytical Skills: Excellent analytical skills and attention to detail
• Communication: Strong communication and collaboration skills
• SEO Tools: Experience with SEO tools and platforms
• English Proficiency: 100% fluent in English, with impeccable writing skills
• Content Marketing: Background in content marketing or digital marketing
• SEO Best Practices: Understanding of SEO best practices and current trends
• Technical Skills: Familiarity with content management systems (CMS) and basic HTML

Responsibilities

• Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
• Keyword Research: Conduct comprehensive keyword research to identify high-value keywords and phrases that align with client goals
• Competitive Analysis: Analyze competitors’ content strategies to uncover opportunities and gaps in the market
• Content Brief Development: Develop detailed and effective content briefs to guide content creation, ensuring alignment with SEO best practices
• Collaboration: Work closely with content creators to ensure briefs are accurately followed and objectives are met
• Performance Monitoring: Monitor and report on content performance, making recommendations for ongoing optimization
• SEO Trends: Stay current with SEO best practices and industry trends to continuously improve strategies
• Improvement in Content Metrics: Achieve measurable enhancements in key content performance indicators such as organic traffic, keyword rankings, and engagement metrics
• Timeliness: Maintain a high level of efficiency in delivering content briefs and related materials, meeting or exceeding deadlines
• Client Satisfaction: Secure high client satisfaction ratings through effective content strategies and execution
• Professional Development: Demonstrate a commitment to continuous learning and improvement in the field of content optimization and SEO
• Content Quality: Ensuring high-quality content briefs that are accurate, detailed, and aligned with strategic goals
• Content Performance Metrics: Achieving significant growth in organic traffic, keyword rankings, and engagement metrics
• Timeliness: Meeting or exceeding deadlines for content brief delivery
• Client Satisfaction: Achieving exceptional levels of client satisfaction through effective content strategies and execution
• Professional Development: Actively engaging in relevant training, workshops, or courses to stay updated with industry trends and best practices