Paid Media Buyer -

Overview: We are seeking a motivated Paid Media Buyer to join our remote team. This role will focus on managing and optimizing media campaigns across various platforms including Facebook Instagram and Meta with the goal of driving brand growth and maximizing return on ad spend (ROAS). The ideal candidate will have a minimum of 4 years of experience in digital media buying and a proven ability to scale campaigns effectively.

Responsibilities:

• Collaborate closely with the Video Editor to strategize and create video content tailored for paid media campaigns.
• Daily monitoring and analysis of campaign performance to optimize for key metrics and achieve ROAS targets.
• Develop and implement strategies to enhance brand visibility and engagement through paid media channels.
• Manage advertising budgets efficiently allocating resources across different media platforms.
• Identify target audiences and create media campaigns that resonate and convert.
• Negotiate rates ad placements and airtime to maximize ROI and campaign effectiveness.
• Experiment with new platforms and channels to expand reach and impact.
• Ensure all ads are creative compliant and align with brand guidelines and industry standards.
• Monitor costs and analyze ROI to provide insights and recommendations for campaign optimization.
• Build and maintain strong relationships with clients delivering exceptional service and results.

Requirements:

• Proven experience as a Media Buyer or similar role with a minimum of 4 years in digital media advertising.
• Track record of successfully growing sales and achieving ROAS targets through strategic media campaigns.
• Strong understanding of mediabuying processes planning and research methodologies.
• Familiarity with media analytics tools and platforms (e.g. comScore Google Analytics).
• Excellent communication and negotiation skills with the ability to build rapport with clients and media vendors.
• Organizational skills and the ability to manage multiple campaigns and deadlines effectively.
• Critical thinking and problemsolving abilities with a keen attention to detail.
• Bachelor’s degree in Marketing Advertising or a related field preferred.

Benefits:

• Competitive salary based on experience with potential for performancebased incentives tied to ROAS targets.
• Remote work opportunity with flexible hours.
• Opportunity to work in a dynamic team environment and contribute to significant brand growth and success.