Sales and Marketing Analyst

Sales & Marketing Analyst

Direct Hire. Hybrid

Carlsbad CA 90100k

The Sales & Marketing Analyst is a key member of the team collaborating across departments to define performance indicators create predictive models and drive databacked decisions. This role partners closely with the VP of Sales & Marketing to support sales operations and other teams in achieving revenue goals.

Responsibilities:

• Develop and implement analytical solutions to boost revenue growth and enhance decisionmaking in Sales & Marketing.
  
• Define and report on monthly quarterly and yearend New Rent Revenue.
  
• Utilize Power BI to identify data sources and requirements for analytics initiatives.
  
• Analyze sales reports and data to improve sales ratios and revenue.
  
• Stay updated on industry trends and best practices in analytics.
  
• Collaborate with IT and external partners to enhance CRM and troubleshoot issues.
  
• Support Revenue Management projects requiring CRM use including pricing acquisitions and new development setup.
  
• Measure marketing ROI conversion rates and cost per metrics to identify areas for improvement.
  
• Benchmark current sales & marketing performance against industry best practices.
  
• Analyze customer data to uncover insights into consumer behavior.
  
• Develop and automate reports dashboards and scorecards for internal and community sales & marketing teams.
  
• Ensure CRM data quality through monitoring and checks.
  
• Lead competitive analysis market data and CRM training efforts.
  

Requirements

Qualifications:

• Bachelors degree in a related field (Masters preferred).
  
• Experience with Microsoft Dynamics and Power BI.
  
• 5 years of experience in analytics data science or similar.
  
• Proven success in developing and implementing analytics strategies.
  
• Strong leadership and communication skills.
  
• Experience working with crossfunctional teams.
  
• Proficiency in data visualization and statistical analysis software.
  

Benefits