Overview
The Digital Marketing Team Manager plays a crucial role in leading and guiding the digital marketing team to drive brand awareness customer engagement and ultimately business growth through various digital channels. This role involves strategizing implementing and overseeing digital marketing initiatives ensuring the team meets KPIs and staying abreast of industry trends.
Key responsibilities
- Lead and manage a team of digital marketing professionals providing coaching guidance and performance feedback
- Develop and implement digital marketing strategies to achieve business objectives
- Oversee the planning and execution of digital campaigns across various channels
- Monitor and analyze the performance of digital marketing efforts using web analytics tools
- Collaborate with crossfunctional teams to integrate digital marketing initiatives into overall marketing plans
- Stay uptodate with digital marketing trends and tools to enhance campaign effectiveness
- Manage digital marketing budgets and optimize spending for maximum ROI
- Conduct market research to identify new opportunities and challenges in the digital landscape
- Ensure all digital content is onbrand consistent in terms of style quality and tone of voice
- Develop and maintain relationships with key digital marketing partners and vendors
- Provide regular reporting and insights on digital marketing performance to senior management
- Stay current with industry changes through education networking and events
- Contribute to the overall marketing strategy and vision of the organization
- Drive lead generation and customer acquisition through targeted digital marketing efforts
- Identify and act on opportunities to improve the customer experience online
Required qualifications
- Bachelor s degree in Marketing Communications Business Administration or related field
- Proven experience in leading and managing digital marketing teams
- Demonstrable experience in developing effective digital marketing strategies and campaigns
- Indepth knowledge of various digital marketing channels such as SEO SEM social media email marketing and content marketing
- Proficiency in digital marketing tools including web analytics and CRM software
- Strong understanding of marketing analytics and KPIs
- Excellent leadership and communication skills
- Ability to think creatively and innovatively
- Strong analytical and project management skills
- Uptodate with the latest trends and best practices in online marketing and measurement
- Experience in identifying target audiences and devising digital campaigns that engage inform and motivate
- Knowledge of web design and user experience principles
- Understanding of budgeting financial reporting and statistical analysis
- Certifications in digital marketing or related field are a plus
- Ability to effectively manage multiple projects in a fastpaced deadlinedriven environment
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