Media Associate-Punjab

• Translate existing behaviour change campaigns into Punjabi ensuring cultural relevance and linguistic accuracy.
• Write and ideate new campaigns tailored to the needs and preferences of the target audience in Punjab.

• Record highquality voiceovers in Punjabi for various campaign materials.
• Create demo videos using a mobile phone maintaining professional quality standards.

• Learn and utilize AI platforms like Eleven Labs and Midjourney to support and enhance content production.

• Develop content that is compelling and impactful resonating with the target audience.
• Ensure content is relatable and easily understood by understanding the needs of the audience.

• Design visually appealing posters and other visual content that complement and enhance the campaigns impact.
• Use design tools like Canva or Adobe Express to create impactful visual materials.

• Collaborate with crossfunctional teams to ensure alignment and consistency in messaging and campaign objectives.
• Research to gather insights and inform content development and campaign strategies.

• Continuously evaluate and optimize campaign effectiveness based on user engagement and behaviour change.
• Stay updated with industry trends and best practices in content creation and behavioural change campaigns.

• Maintain proper documentation and organization of all content and collateral produced.

1. Bachelors degree in communications journalism marketing or a related field.
2. Proven experience in content creation preferably targeting lowincome communities or rural areas.
3. Exceptional writing skills with the ability to simplify complex concepts for a diverse audience.
4. Strong visual design skills to create impactful posters and other visual content.
5. Proficient in using design software and content creation tools like Canva or Adobe Express.
6. Ability to work collaboratively in a fastpaced environment with crossfunctional teams.
7. Strong organizational and time management skills with the ability to meet deadlines.
8. Empathy cultural sensitivity and a genuine passion for making a positive impact in the lives of children and parents from lowincome backgrounds.

design,research,video production,campaigns,punjabi,adobe,content creation,voiceovers,documentation,punjabi language proficiency,ai integration,continuous improvement,engagement strategy,canva,collaboration,visual design,translation,organizational skills